Website performance
5 articles tagged Website performance. Practical writing for business owners deciding what to build, fix or leave alone.
SEO and growth·Do Core Web Vitals Matter for SEO? An Honest Answer for Small Businesses
Core Web Vitals do count in Google's rankings, but far less than most speed sales pitches suggest. Here is what LCP, INP and CLS measure, what really moves, how to check your site, and the fixes worth doing first.
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SEO and growth·How to Use Google Search Console: A Guide for Business Owners
Search Console is free, comes straight from Google, and most owners never open it. Here is how to set it up, which four reports matter, and what to check each month in ten minutes.
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Custom software·WordPress or a Custom Website? What a Growing Business Should Pick
An honest comparison of WordPress and a custom-built marketing site: launch speed, three-year cost, plugin and security upkeep, performance, SEO, and the middle options worth knowing about.
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SEO and growth·Why Your Website Isn't Getting Leads (and the 9 Fixes That Actually Work)
A website that generates no leads has one of two problems: nobody is arriving, or people arrive and leave. Here is how to tell which, and the nine fixes in the order to try them.
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SEO and growth·Website Redesign SEO Checklist: How to Relaunch Without Losing Your Rankings
A redesign is the single most common way a business loses search traffic it took years to earn. Here is the before, during and after checklist that keeps your rankings intact.
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