AUTOMATE
Automation & internal tools
The dashboard, the importer, the report your ops team rebuilds by hand every Monday. We time it first, so you know the hours it returns.
Typical 3–6 weeks
Studio · New York City
Software that pays for itself in hours returned.
We automate the work your team does by hand and build the web and mobile products around it. Starting from zero or joining a business that's already running, we push the goals that matter: conversions, enquiries, hours given back. A developer, a designer, and a marketer, all senior, with smart tools we've already built and new ones made just for you.
Stack
Next.js · React · React Native · Flutter · PHP
Growth
Search Console · Ads · Analytics · Tag Manager
Team
Developer · Designer · Marketer · 10+ yrs each
Base
New York City · Remote worldwide
Free reporting tool
Start with a free diagnosis of your site.
Before you change anything, know where you stand. Connect your own Google Search Console and Analytics and get one plain report: how people find you, and what they do once they arrive. Enquiries, applications, calls. Free, downloadable as a PDF, and yours whether or not you ever hire us.
No card · PDF export · More integrations soon
Last 28 daysLive demo · sample data
Clicks197+70%
Impressions23,200+106%
Enquiries
contact_form_submit
48
Job applications
career_form_submit
132
Calls
call_click_header + call_click_footer
87
What we do
Six things, done by the same people start to finish. Anything outside this list we'll tell you honestly isn't ours.
INTEGRATE
Systems that talk to each other
The CRM, the warehouse, the billing platform, the spreadsheet nobody will give up. Wired together so data stops being retyped by hand.
Typical 2–5 weeks
BUILD
Web applications
Next.js and React front ends over PHP or Node services. Typed, tested and deployed on merge, so shipping stops being an event.
Typical 6–10 weeks
SHIP
Mobile products
Flutter or React Native, one codebase, both stores. The design system is shared with the web build, so the two never drift apart.
Typical 8–14 weeks
MEASURE
Growth & measurement
Analytics, Tag Manager, Search Console and paid search wired up on day one, so the second iteration is decided by data, not opinion.
Ongoing
OWN
Our own products
We build and run our own software too. Client work funds it, and having to live with what we ship keeps our standards honest.
Always shipping
Selected work
Two live engagements (one our own product, one an ongoing client retainer where we own the build, the ads and the search) and a third client build under way.
Our own product / NYC
NeonBoard: the kanban board small teams actually keep using.
Generic boards get abandoned, so this one isn't generic: every team gets custom fields shaped around the process they already run, set up during onboarding and then out of the way. Installs as a real app on any device, opens instantly on a bad connection, and the free tier is free forever rather than for fourteen days.
WebMobileProduct
20 s
To your first board
$0
Free tier, forever
PWA
Installs on any device
Ongoing client / NYC
Advantage Home Care: one team for the site, the ads and the search.
A licensed New York home care agency running two funnels at once: families requesting care, and caregivers applying to work. We own the whole stack, from the website build to the paid advertising, the SEO, and the growth experiments that decide what gets built next. Still ongoing, too. Search visibility compounds month over month, and we keep the build maintained instead of handing it over and forgetting it.
WebAdvertisingSEOGrowth
700+
Clients served
Ongoing
Search growth, month on month
Retainer
Build, ads, quality maintained
Client project / Interior design
Avto Sense: the whole digital side of an interior design business.
A client we support end to end on the digital and software side, rather than for a single deliverable. The build is under way now; we'll write up what it does and what it returned once it's live.
Interior designWebSoftware
Coming soon
How we work
Four habits that keep a build on schedule without anyone having to chase it.
Scope in a week, not a quarter
One free call, one written scope, a clear plan. If we can't describe the first release in a page, it isn't scoped.
Design system before screens
Tokens and components first. Every surface after the first one gets cheaper instead of more expensive.
Automated tests carry the confidence
CI on every merge, staging that mirrors production. We ship on Fridays because nothing depends on someone remembering.
Measurement from day one
Analytics, Tag Manager, and Search Console are wired up before launch, so the second iteration is decided by data.
10+
Years per discipline
3–6 wk
To first automation live
24h
Reply to new briefs
NYC
Home base
Engagement
Stack
Status
Week
Clinic group · booking platform
Next.js
● Shipping
07/10
DTC brand · mobile companion app
Flutter
● In QA
11/14
Logistics SaaS · ops dashboard
React + PHP
● Discovery
01/06
Illustrative · live pipeline shown to clients under NDA
Questions
Who actually does the work?
A developer, a designer, and a marketer, each with more than ten years in. No junior layer, no account manager, just you and the people building it.
How do you decide what's worth automating?
We time the task before we quote it. If the hours it gives back over a year don't comfortably cover the build, we'll tell you and point you at a cheaper fix. Sometimes that's a spreadsheet formula, not a project.
Do you work with existing codebases?
Often. We'll audit first and tell you honestly whether it's worth extending or replacing, even when the answer costs us the bigger project.
How do you use AI in the work?
For design exploration and code generation, reviewed by the person accountable for it. It compresses the boring middle of a build; it does not decide architecture.
What time zones do you cover?
We work Eastern time out of New York, which covers the whole US working day and European afternoons. Remote clients worldwide.
Free call
Let's talk about your business.
A free 30-minute call about your goals. No pitch, no quote. We work for mutual success: tell us as much as you can about where the business should go, and you'll leave with a written recommendation whether or not we end up working together.