GA4
6 articles tagged GA4. Practical writing for business owners deciding what to build, fix or leave alone.
SEO and growth·How Do You Measure Website Conversion Rate for a Service Business?
For a service business, conversion rate is simple math once you decide what counts as a lead. Here is how to set it up in GA4, read it per page and per channel, and compare it with 2026 benchmarks.
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SEO and growth·How Do You Track Form Submissions in GA4 (and Trust the Number)?
GA4's built-in form tracking guesses, and it often guesses wrong. Here are four ways to track form submissions properly, how to mark them as key events, and how to test them before you trust the report.
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SEO and growth·What Should a Monthly SEO Report Include?
A good monthly SEO report fits on a few pages and answers three questions: are more of the right people finding us, are they getting in touch, and what happens next.
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SEO and growth·Why Is My SEO Bringing Traffic but No Leads?
Your rankings look good and organic traffic is climbing, but the phone stays quiet. Here is how to find out which searches bring those visitors, and why they leave without calling.
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SEO and growth·How to Measure SEO ROI Without Fooling Yourself (Formula and Setup)
A plain formula for SEO ROI, what to count on each side of it, how to set up GA4 and Search Console so the numbers are real, and why month 3 always looks worse than it is.
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SEO and growth·What a Car Rental Company Taught Us About SEO for Booking Sites
A case study from an unlikely market: how measurement, clean pages and scored SEO bets turned a slow page-builder site into one that takes bookings from Google and ChatGPT.
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