Website Redesign Cost in 2026: Ranges by Site Type
What a website redesign costs in 2026, by situation: same-platform refresh, platform migration, redesign with new content, and ecommerce. Plus what quotes leave out.
A website redesign for a US small or mid-sized business costs anywhere from about $3,000 for a visual refresh on the same platform to $60,000 or more for an ecommerce rebuild with a migration. The spread is wide because "redesign" covers four different jobs, and most quotes only price one of them. This guide gives you ranges per job, the factors that move the price, and the line items that tend to go missing.
If you are building a site from nothing, the numbers are different. See our guide to how much a website costs for a small business. Everything below is about replacing a site you already have.
How much does a website redesign cost in 2026?
Expect $3,000 to $12,000 for a same-platform refresh, $10,000 to $30,000 for a redesign that moves to a new platform, a further $2,000 to $7,000 if the content is rewritten, and $15,000 to $60,000 for an ecommerce redesign. Those are our read of the US market for sites of 5 to 100 pages, cross-checked against published pricing surveys.
WebFX's website redesign pricing guide, updated in 2026, puts the overall range at $3,000 to $75,000. For small sites of up to 50 pages it prices a visual "redecoration" at $3,000 to $5,000 and a full rebuild at $7,000 to $15,000, with copywriting on top at $2,000 to $4,000. Medium sites of 50 to 150 pages run $24,000 to $40,000 in that guide.
Clutch's web design pricing guide for 2026 reports that US agencies typically bill $100 to $149 per hour, and that most projects reviewed on the platform cost under $10,000. Both facts fit: a modest refresh is a small project; a migration with content is not.
The four situations break down like this:
- Same platform, new design. Keep WordPress (or Shopify, or Webflow), keep the URLs, replace the theme and templates. $3,000 to $12,000 depending on page count and how custom the design is.
- New platform. Move from a page builder or an old CMS to something your team can run. The design work is similar; the migration, redirects and retraining are new. $10,000 to $30,000.
- Redesign plus content rewrite. Add $2,000 to $7,000 for professional copy on a 10 to 30 page site.
- Ecommerce. Product data, variants, payment, shipping, tax and app reconnections make this the most expensive category. $15,000 to $60,000 for stores with up to a few hundred products.
What drives the price of a redesign?
Five things set the price: how many pages you keep, whether the platform changes, who writes the content, what the site connects to, and whether the design is custom or built on a theme. Everything else is detail.
Page count. Each template is designed once, but each page still has to be built, filled and checked. DesignRush's 2026 web design pricing guide lists $400 to $500 per additional page at US agencies, which is a fair rule of thumb for pages beyond the template set.
Migration and redirects. A platform change means exporting content, mapping every old URL to a new one, and setting permanent redirects. On a 200-URL site this is days of careful work. Skip it and you lose the rankings the old site earned.
Content. New layouts rarely fit old copy. Someone has to rewrite, trim or source it, and that someone is usually you unless the quote says otherwise.
Integrations. CRM forms, booking tools, payment gateways, email platforms, chat widgets and analytics tags all break on a relaunch unless they are rebuilt and tested.
Custom design versus theme. A premium theme adapted to your brand costs a fraction of a custom design system. The right choice depends on how much your site needs to differ from everyone else's, not on prestige.
Two smaller factors matter too. A rush deadline adds money; WebFX notes that tight timelines can add thousands. And changing the design direction after approval is billed hourly at most agencies, which DesignRush lists at around $145 an hour.
What do redesign quotes usually leave out?
The items most often missing from a redesign quote are content migration, redirects, copywriting, photography, hosting, and care after launch. Each one is real work, and each one lands on you if the proposal is silent about it.
Read every quote for these lines:
- Content migration. Who moves the blog posts, the PDFs, the images and the metadata? "Client to supply content" means you.
- Redirects. Is a full URL map with permanent redirects part of the scope, with testing after launch? This is the line that protects your traffic.
- Copywriting. A "design only" quote hands you empty templates.
- Photography and illustration. Stock licensing, a photo shoot, or product images are rarely included.
- Hosting and domain. Often bundled into a monthly fee that appears nowhere in the project price.
- Care after launch. Updates, backups, security and small changes are a separate agreement at most agencies. Ask for it in writing.
- Training. An hour or two showing your team how to edit the new site.
A low quote is often a complete quote with the hard parts removed. When two proposals are $8,000 apart, check these seven lines before you assume one vendor is overpriced.
How do you get quotes you can compare?
Send every vendor the same written brief, ask them to price the same line items, and score them on the same criteria. Without that, you are comparing a design fee with a full relaunch and calling it a price difference.
The brief does not have to be long. State the current platform, the page count, the top pages by traffic, every integration, and what you want the new site to do better. Say whether content, photography and migration are in scope. Give a budget range rather than a single number, so vendors propose the right tier instead of guessing. Our website design and development RFP template covers the general structure, and the website redesign RFP template adds the redesign-specific parts: current site inventory, URL and redirect requirements, and proof the vendor has relaunched sites without losing traffic.
Then ask each vendor three questions on the call. What is excluded? What happens to our rankings? Who handles the site after launch? The answers tell you more than the portfolio does. At Premier Logic the developers and the SEO team are the same people, so the redirect map and the design are planned together, and the free call ends with a written recommendation you can take to other vendors.
Quick answers
Is a redesign cheaper than a new site?
Usually, but not by as much as people expect. A redesign reuses your content, brand and structure, which saves discovery and copywriting time. It adds work a new site does not have: migrating content, mapping and redirecting URLs, and reconnecting integrations. A same-platform refresh is clearly cheaper. A platform migration with a content rewrite often costs about the same as a new site of the same size.
How much does a WordPress redesign cost?
A WordPress redesign on the same install, keeping the URLs and swapping the theme and templates, runs about $3,000 to $12,000 for a 5 to 30 page business site in the US. Moving an older WordPress site to a new build with a custom theme, cleaned-up plugins and redirects runs $10,000 to $30,000. WooCommerce stores sit higher because product data and payment flows have to be rebuilt and tested.
Why are redesign quotes so different?
Because vendors price different scopes under the same word. One quote covers design and templates only. Another includes content migration, redirects, copywriting, integrations and a month of support. A third uses a theme while the others design from scratch. Ask each vendor for the same itemized list, and most of the gap disappears. What remains is the real difference in rate and experience.
Should you pay hourly or a fixed price for a redesign?
Fixed price works when the scope is clear: known page count, known platform, content decided. Hourly works when the current site is a mess and nobody knows what is in it until the migration starts. Many agencies mix the two: a fixed fee for design and build, hourly for migration and post-launch changes. Whichever you choose, get the exclusions in writing.
How often should a website be redesigned?
Every three to five years for most small businesses, sooner if the site is slow on mobile, impossible for your team to edit, or no longer matches how you sell. WebFX suggests two to three years. We think that is short for a site that is maintained well. A site on a modern platform with regular updates can go longer with small refreshes instead of a full rebuild.
Next step
If you have two or three redesign quotes on your desk and cannot tell why they differ, book a free call. We will read them with you and tell you what each one includes and leaves out. You leave with a written recommendation, whether or not we work together.
